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Privacy Policy

Effective Date: November 20, 2023

Acme Fresh Market's History

Since 1891, Acme Fresh Market has been committed to providing a world class grocery shopping experience. Your privacy is important to Acme Fresh Market and this Privacy Notice is designed to help you understand how we collect, use and share your information. We may change or add to this Privacy Notice, and we encourage you to review it periodically.

The information gathered through Acme Fresh Market websites (together with our microsites and mobile websites, our "Website") will be used to enhance your grocery shopping experience, whether it be online or in-store.

This Privacy Notice applies to information collected, used, shared or otherwise processed by Acme Fresh Market, including through our Website, mobile applications, physical stores, the official social media pages we operate ("Social Media Pages"), communications with you through email, chat, social media, or other interactions with Acme Fresh Market's online or offline offerings (collectively, the "Services"). The Services include Acme Fresh Market stores, Acme Fresh Market's Fuel Centers, R.S.V.P. Food & Party Outlet properties and our family of brands.

Information We Collect

We collect various types of information from you when you interact with our Services. For example, we collect information when you shop in our stores or on our Website using your acmestores.com account or Acme Savings Card, when you register for clubs or newsletters, or when you participate in contests. We also automatically collect information when you engage with our Services. We may collect the following categories of information:

  • Acmestores.com Account / Acme Savings Card Account: When you create an account using our Services or open an Acme Savings Card, we collect information such as your name, address, date of birth, email, loyalty account number, and preferences you select. We also collect information on use of the account, including what is purchased using the account. This information is used to improve your experience with Acme Fresh Market, such as by saving your delivery preferences or presenting your Most Commonly purchased items to you online for shopping convenience.
  • Location: We use various technologies to learn your precise geographic location, including by collecting your IP address or other device information, which may depend on your device's settings for location services.
  • Device Information: When you visit our Website, interact with our Social Media Pages or online ads, or open our emails, we learn about your browser, device type, IP address, internet service provider, and other technical information about your device.
  • Identifiers: We collect identifiers, which includes personal information like name, address, email address, phone number, business name and address, username and password, online identifiers, and shipping address, and may also include information such as your social media account information.
  • Payment Information: Your payment details can be collected in connection with your use of our services by our third-party payment vendors.
  • Your Communications with Us: If you call, chat with, or email our customer service agents or third party service providers, we may keep records of those conversations. We collect information when you apply for a job or otherwise communicate with us. We may use software applications designed to simulate conversation in order to collect information. You should not provide sensitive personal information to software applications.
  • Sweepstakes or Contests: We love contests and prizes! Contact information you provide may be used to reach you about the sweepstakes or contests and for other promotional, marketing and business purposes.
  • Website Interactions: We collect information about your interactions with our Website. This data may then be to troubleshoot customer service issues, to improve site functionality, and to analyze user needs.
  • Surveys: We may contact you to participate in surveys. If you decide to participate, you may be asked to provide information about yourself. We use this information to improve your shopping experience.
  • Submitted Content: We collect any content you submit to our Website, Social Media Pages, or to us including comments, photos, and reviews. We may also collect any information you submit to our web-based application in connection with the services we provide, including in connection with our loyalty program. Any content you submit to interactive features like Social Media Pages, forums, or reviews is considered "public" and is not subject to privacy protections.
  • Flu and Vaccine Scheduling Information and History: If you choose to be vaccinated at an Acme Fresh Market pharmacy and elect to schedule your appointment online, your appointment history is stored online for your convenience.
  • Profile Information: We may have access to profile details about our customers such as your preferences and website behavior.
  • Demographic Information/Characteristics of protected classifications: We have access to demographic details about our customers such as birthdate, gender, ZIP code, and other similar details.
  • Inferences: We may use any of the above information to draw inferences from these categories of information such as consumer preferences, behavior, and characteristics.

How We Collect Information

We may collect the information described above directly from you, from third parties we partner with, or through cookies or other automated means. The categories of sources we collect personal information from include:

  • You: We collect information directly from you, whenever you: visit our Website; contact us with questions or comments; upload content; create an account; sign up for communications; write a review; or use or like our Social Media Pages.
  • Your Device or Browser: Certain information is automatically collected from your device or browser and analyzed when you visit our Website, interact with our Social Media Pages or online advertising, or open our emails.
  • Third Parties: We work with third parties who provide services to us such as payment processors, analytics, survey providers, data suppliers, advertising companies, or other service providers. Your information may be collected and processed independently in accordance with the third party's own privacy notices. These third parties share information they have collected with us.
  • Chat Services: We may utilize a third party service provider to provide chat support services ("Chat Services") to operate an automated chatbot available on our Website ("Chatbot"). By choosing to interact with the Chatbot, you understand and consent to have the Chat Services collect and use information you voluntarily provide through the Chatbot for the purpose of responding to inquiries, providing information, improving your experience, and improving the Chatbot's knowledge and interactivity.
  • Social Media Platforms: Social media platforms share information with us. You can learn more about how social media platforms collect and use your information by reviewing their privacy policies and settings.
  • Cookies, Device Identifiers, and Similar Technologies: We use cookies (small data files stored on your device or browser), pixel tags (tiny graphic images embedded in a website or email), and other similar technologies to automatically collect information when you visit our Website or interact with our emails. Through the use of cookies, we may link information about your interactions with our Website or emails over time. We also contract with third party advertising or analytics companies to serve you online ads on other Website. These companies use cookies or similar technologies to collect information about your interactions with our Website and interactions with other websites. These advertising companies may use and share the information gathered to deliver ads more tailored to your interests. We receive aggregate information from these third parties to understand our advertising effectiveness. Any information collected by us or by third parties through the use of cookies or similar technologies may be linked with other information we collect about you.
  • Audio/Video Recording: We may collect video, CCTV images and recordings, and other such data, at our physical store locations to help recognize you, provide you with special assistance or services, prevent fraud and theft, support business analytics, monitor social distancing, ensure security, enhance marketing, and improve other store operations. We may also record calls or other communications when you contact us to request customer or technical support.
  • Third-Party Customer Loyalty Programs: You may have the option of associating your purchases of certain qualifying products from us with customer loyalty programs operated by third parties ("Third-Party Customer Loyalty Programs") by providing your Third-Party Customer Loyalty Program account number at the time of purchase or by submitting your Acme Fresh Market receipt to the Third Party Customer Loyalty Program. We may collect information about your purchase of a qualifying product associated with a Third-Party Customer Loyalty Program. We collect this information to make it easier for you to participate in Third-Party Customer Loyalty Programs.
  • Analytics: We may use various service providers to collect analytics information regarding visitor behaviors and visitor demographics on our Services. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google's collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout. These analytics allow us to determine how our visitors use the Services, such as by recording and replaying the visitors' interactions with the Services.

We will continue to collect personal information from these same sources.

How We Use Collected Information

We may use the information we collect for the following business purposes:

  • Fulfillment: Providing the services you request, including, but not limited to, processing payments and providing services to you.
  • Advertising: Presenting advertising online and via email, or other communication channels, including through partnerships with social media platforms and internet search engines.
  • Understanding Our Customers: Analyzing your activity with us (including your interactions with our Website, Social Media Pages, and emails or other forms of communication), and monitoring the effectiveness of our advertising and communications.
  • Personalization: Using your preferences and other collected information to personalize our relationship with you, including presenting customized communication, advertising, and experiences on our Website, emails, and ads on social media.
  • Communications: Communicating with you about our services and products and responding to your inquiries.
  • Customer Experience and Analytics: Serving content on our Website and Social Media Pages, developing and analyzing our services, and constantly improving our customers' experience, including but not limited to, troubleshooting customer service issues and improving site functionality and effectiveness.
  • Security: Protecting Acme and our customers from fraud, security threats, and other illegal or harmful activity.
  • Legal Obligations: Complying with legal and regulatory requirements and responding to requests from courts or other government bodies.
  • Processing Job Applications: Evaluating and processing your application or other materials you submit as a job applicant.

How We Share Information with Service Providers and Third Parties and for What Purposes

We may share information with third parties for certain business purposes. We share the above categories of information with:

  • Account Owners: If your Acme Savings Card / acmestores.com account is shared within your household or otherwise shared with another person, then the other person will be able to view your shopping history and other information associated with the account. The other person can also use any value stored in the account.
  • Service Providers: We partner with third parties to assist with many aspects of our business, including fulfilling requests, providing services, advertising, analyzing your interests and activity on our Website and Social Media Pages, and helping us communicate with our Website users. These third parties may provide services related to any of the purposes described in How We Use Collected Information, and we may share with them any types of information described in Information We Collect. We may also receive information collected by these third parties and combine it with the information we have collected. Your information may also be collected and processed by third parties, such as the payment providers you select, who will process your information independently in accordance with their own privacy notices.
  • Marketing Providers: We partner with third parties to assist with the advertising and marketing of our business. We may share with them the types of information described in How We Use Collected Information. Through our Services, we may allow third party advertising partners to set cookies and other tracking tools to collect information regarding your activities and your device (e.g., your IP address, mobile identifiers, page(s) visited, location, time of day). We may also combine and provide such information and other information (such as demographic information and past purchase history) to third party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third party websites within their networks. This practice is commonly referred to as "interest-based advertising" or "online behavioral advertising. We may allow access to other data collected by the Services to share information that may be useful, relevant, valuable, or otherwise of interest to you.
  • Parties to a Business Transaction: If Acme were ever merged with or acquired by another company, or it acquires another company, or is involved in a corporate reorganization or other change in corporate control, your information could be shared with that business entity.
  • Other Third Parties: Except as otherwise stated in this Privacy Notice, we may provide or sell your information, including your shopping history, to third parties as permitted by applicable law, including to analyze your shopping habits, update the offerings on the Services, and for marketing, advertising and research purposes.
  • Legal: We will disclose information about you, including to government bodies or law enforcement agencies, when we believe it to be necessary for compliance with the law or to protect our Website users, our Website, or the public.

Notice Regarding Third Party Websites, Social Media Platforms and Software Development Kits.

The Services may contain links to other websites, and other websites may reference or link to our website or other websites provided by third parties that incorporate our branding. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen or approve and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk. For example, our retailer gift card store, floral delivery orders, and certain pharmacy pages are branded links to third party websites.

We may use third party APIs and software development kits ("SDKs") as part of the functionality of our Services. APIs and SDKs may allow third parties including analytics and advertising partners to collect your personal information for various purposes including to provide analytics services and content that is more relevant to you.

Your Privacy Choices

You can control the information we collect and use in the following ways:

  • Location Information: You can disable location-based services on your mobile device or web browser by adjusting the settings on your device or browser. This will prevent our Website from accessing your location information. Note that some services may not be available if you disable location-based services.
  • Emails: You can unsubscribe from any marketing emails by clicking the unsubscribe link in the footer of such email.
  • Online Accounts: You can keep your contact information and payment methods accurate and up to date by logging into your account on our Website. If you wish to cancel your account, email us at email@acmestores.com.
  • Social Media: This Privacy Notice does not cover the privacy and security practices of social media platforms on which we have Social Media Pages. Please review the terms, policies, and settings of those social media platforms if you have questions about how they collect and use your data.
  • Online Advertising: For information about opting out of third party advertising, visit: NAI Opt-Out and DAA Opt-Out (you will leave our Website for a separately managed online site where you can specify your preference under those programs). You can also click on the icon that may appear on some of our advertising served through these technologies. We may use more than one third party company for placing this advertising, which would require you to opt out of each company.
  • Cookies and Similar Technologies: You may block cookies and similar technologies in your browser or device settings, as and if permitted by such device.
  • Google Analytics: You can opt out of Google Analytics across all websites you use. To do so, visit this website.

Children's Privacy

Our Website and Social Media Pages are intended for adults. We do not knowingly collect personal information of children under the age of 13. If we learn that we have collected the personal information of a child under 13, we will make reasonable efforts to delete that information from our records. To request deletion of personal information relating to a child under 13, please email email@acmestores.com.


Acme cares about the security of your information. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place certain procedures to safeguard and secure the information we collect online. While we take these measures, no security measures are perfect or impenetrable.

You can protect your information by selecting strong, unique passwords for the Website and any associated email addresses. If you have concerns about the security of your account, or wish to alert us of any potential vulnerabilities, please contact email@acmestores.com.

Supported Web Browsers and Do Not Track Signals

We recommend that you use the latest web browser versions to optimize your experience. Older web browser versions may not be able to access or utilize all pages on our Website as intended.

We may not be able to receive or honor web browser "Do Not Track" signals and our Website may continue to collect information in the manner described within this Privacy Notice.


We reserve the right to modify, alter, or otherwise update this Privacy Policy at any time, so we encourage you to review this Privacy Notice from time to time. Changes to this Privacy Notice are effective at the time they are posted and your continued use of our Website after posting will constitute acceptance of, and agreement to be bound by, those changes. If we make any material changes to our privacy practices, we will update this Privacy Notice and change the effective date.

Contact Us

Please send your privacy-related questions, comments, and concerns to us via email at email@acmestores.com.